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EZ Texting

EZ Texting

Overview

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

2 videos

EZ Texting Review: Keeps The Masses Informed With Ease & Low Cost
02:08
EZ Texting Review: Proven ROI, Easy Use
04:31
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Pricing

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Launch

$25

Cloud
per month

Boost

$75

Cloud
per month

Scale

$125

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.eztexting.com/pricing?utm_s…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $25 per month
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Product Demos

How To Create A Mass SMS Text Message in 1 Minute | EZ Texting Demo

YouTube

EZ Texting Text Marketing Service

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Product Details

What is EZ Texting?

Since 2004, EZ Texting has provided businesses and organizations with a way to start text marketing — and features and integrations to keep conversations going. A simple interface, customizable templates, and generative AI assistance, help businesses to craft compelling messages that resonate with their audience.


Effective communication is key to the success of any business. With consumers constantly on the go and bombarded with information, reaching them through traditional channels can be challenging. EZ Texting offers a text marketing solution designed to revolutionize how businesses connect with their audience since text messages are opened and read almost 138% more than email (98% to 18% open rate).


It can be used to send promotions, promote a new product, build brand awareness, or drive traffic to websites or storefronts.


EZ Texting Key Features


EZ Texting's features are designed to enhance the effectiveness of text marketing efforts. Some include:


  • Two-Way Messaging: Allows customers to reply to messages, ask questions, or provide feedback, creating opportunities for meaningful engagement and dialogue.

  • Mass Texting: Personalized messages sent to large groups of contacts with just a few clicks, maximizing reach and engagement.

  • Keywords: Unique words or phrases that customers can text to a designated number, triggering automated responses or actions and streamlining communication and engagement processes.

  • Generative AI: AI Compose and Team Inbox allows businesses to craft personalized messages and manage customer interactions.

  • Text Templates: Pre-written content in-app for customer communication, saving time and ensuring consistency in messaging.

  • MMS Edge: An image library and image editing tool powered by Shutterstock.

  • Contact Management: Contact list management, where contacts are organized into groups for targeted messaging.

  • Personalization: Engaging and relevant messages that use the recipient's name, location, or other custom fields.
  • Growth Tools: QR codes, Keywords, Sign-Up Forms, and Click-to-Text to grow a contact list.
  • Scheduling: Campaign planning with scheduled messages to be sent at the optimal time for maximum impact.

  • Integrations: EZ Texting connects to apps like Zapier, Constant Contact, Hubspot, Mailchimp, and Squarespace.

  • Analytics: Real-time tracking for text campaigns with analytics and reporting tools that monitor delivery rates, click-through rates, and conversion metrics.

  • Compliance: EZ Texting provides built-in compliance guidance to help navigate the legal landscape of text marketing.


EZ Texting Features

  • Supported: Group Texting
  • Supported: Two-Way Texting
  • Supported: Drip Campaigns
  • Supported: Text Automation
  • Supported: Text Scheduling
  • Supported: Reminder Texts
  • Supported: 10-Digit Local Number
  • Supported: Dedicated Short Code
  • Supported: A2P Messaging
  • Supported: Text-Enabled Landline
  • Supported: Toll-Free Number
  • Supported: Contact Management
  • Supported: Groups & Segmentation
  • Supported: Unlimited Keywords
  • Supported: Sign-Up Forms
  • Supported: Click-to-Text Generator
  • Supported: QR Codes
  • Supported: Shutterstock Media Library
  • Supported: Image Editor
  • Supported: API Access
  • Supported: Integrations
  • Supported: Link Shortener & Tracker
  • Supported: Campaign Reporting
  • Supported: Contact-level Reporting
  • Supported: AI Compose
  • Supported: Team Inbox
  • Supported: Teammate Manager
  • Supported: Managed Accounts

EZ Texting Screenshots

Screenshot of DashboardScreenshot of Sending a MessageScreenshot of Delivery ReportScreenshot of Contact ManagementScreenshot of Media Library and Image Editor

EZ Texting Video

EZ Texting's feature set includes automation and AI tools, registration and delivery speeds, and transparent pricing.

EZ Texting Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Mobile Web
Supported CountriesUnited States, Canada

Frequently Asked Questions

EZ Texting starts at $25.

SimpleTexting, Twilio, and Attentive Mobile are common alternatives for EZ Texting.

Reviewers rate Usability highest, with a score of 8.6.

The most common users of EZ Texting are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(374)

Attribute Ratings

Reviews

(1-25 of 126)
Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to send out reminders for new students, follow up with demo students, reach out to families about makeup classes, and occasionally send out promotional texts.
  • Create unlimited groups to help organize contacts
  • Create templates for future use
  • Create trackable links
  • The app does not offer the same functionality as the website
  • The character limitation is far too strict. (SMS vs. MMS)
  • I wish I could filter more with the groups such as send to group A, but remove anyone who is also in group B.
  • The copy and paste feature has never worked for me in regards to uploading contacts. Instead, I have to create a CSV and manually remove all ()- and spaces for it to be compatible. This is a very time-consuming extra step.
It is convenient to have a text service that multiple users can access, but I find that it is over-priced and has too many limitations. When I first joined, there was not an additional charge for MMS, and so this change tripled in price for me very shortly after I joined. I also find that the limited number of users (in my current package) is unnecessary and feels like just another way for EZ Texting to make money. While it is functional, it does not feel like a customer-focused business.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Here's how EZ Texting empowers our clients to thrive:

Boost Sales and Traffic: We create targeted text blasts to keep clients informed about exciting flash sales, limited-time offers, and clearance events, driving more customers through their doors.

Reduce Missed Appointments: Say goodbye to no-shows! Appointment reminders ensure clients receive timely notifications, significantly reducing missed appointments for services like in-store styling.

Gather Valuable Feedback: We leverage EZ Texting's easy-to-use surveys to gather real-time customer opinions on new collections and service quality. These insights empower clients to make data-driven decisions that keep their customers happy.
  • Unlimited Contacts
  • List Growth Tools
  • Drip Campaigns
  • Expensive
  • Customer Service
  • Sending Issues
  • Delays
EZ Texting excels at reaching your target audience. It offers scheduled group texts, interactive replies, and customizable campaigns for sales or informational purposes. This makes ongoing engagement with both new and existing users straightforward. However, be aware that some desirable features come at an additional cost within the platform's tiered pricing structure. At times, the platform can feel less intuitive when used by multiple team members simultaneously.Despite the pricing complexities, EZ Texting was a valuable tool for us. It allowed seamless interactions with existing users and helped us design effective campaigns for recruitment and outreach. The web-based app and excellent performance on smart devices are definite pluses, outshining some competitors in this area.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Texting is currently the most precise marketing tool for reaching out to customers. In our business, we always send important updates or offers via text. We want our customers to be aware of any important news, so texting is our preferred way of communicating with folks who want to stay informed.
  • Very fast and efficient, messages being delivered within minutes.
  • Scheduling texts.
  • Competitive pricing.
  • Control panel easy to navigate.
  • Plenty of options to send the text, including AI and images.
  • It's very difficult to say where they can improve, as we are completely satisfied.
It's really well suited for businesses from small to large, and plan options reflect that. It's excellent for keeping customers aware of updates, such as business hours or new additions, and for informing customers of offers. We use it once a month on average to avoid potential spamming.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I used EZ Texting for an event - XO Summit - where 50+ of our portfolio CEOs come together for a 3-4 day summit. I was able to send pre-event, during event and post event details to them seamlessly! I categorized them into groups, etc. I also had a separate group for our staff. I was able to send to the specific stakeholders really quickly, and preview which was a big deal to me. Pictures and links were easier with EZ Texting than other options I've tried as well!
  • Preview.
  • Categorizing into groups.
  • Allowing customized sends for your different groups.
  • Allowing emojis, links and pictures.
  • Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
  • I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
  • The app didn't work if I used google SSO - i couldn't ever get signed in.
We loved it for our event. This is not likely your target customer use case, but we loved it!! We were able to schedule to send all of our reminders, locations, event details etc!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used EZ texting to market our events and send text messages to potential agents to show what Eagles World Realty can offer. EZ Texting was a costly approach to try to reach a broader audience to complete these tasks. We were also using it to communicate with our in-house agents to let them know what classes we had going on that day/week. We didn't get much reaction, and many of the agents opted out. It was just not a good ROI, unfortunately.
  • Letting you know that you are going over word count.
  • Charging too much to send photos.
  • Having a confusing interface.
  • I would update the user interface. When you accidentally exit the message you're preparing, figuring out how to get back to it isn't easy.
I would say EZ texting is suitable for most applications; I just really wouldn't use it for in-house communications with your agents. You could use it to market your events, but that's about it. I would mainly recommend EZ texting to people trying to reach a larger audience for their events or if they are trying to market a deal or product.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use this platform often to help us send out upcoming services and updates on events. It’s been very helpful in keeping our congregation informed and up to date all at once. It has truly helped our church in more ways than one and has been easy to set up and send out messages.
  • User friendly
  • Speed of program
  • AI generated text
  • Cost effective
  • Better plans
  • More plans to choose from
  • Better phone customer service
The only thing I don’t like is there are not better options for plans and pricing and calling for customer service is never easy and it can be hard to reach an actual human who can help you. Other than that we have enjoyed the program. We use it often.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Mass personalized communication to clients databases with promotional offers and announcements. It allows us to find current in market shoppers in our current database with trackable links. We primarily use the MMS feature and have seen double to sometimes triple the response rate from shoppers since the image is a visual transfer of trust for shoppers instead of just live type and a link for them to click on.
  • Tracking
  • Message personalization
  • AI generated text responses
  • Navigating between main account and sub account
  • AI inbound response
  • Easier integration into Zapier
As stated before, communication on a mass scale to mine through customer databases and find current in market shoppers to turn them into buyers. EZ Texting is less appropriate, for our needs at least, for one ok one conversation with clients customers. Since we only white label our products to customers, which isn’t available with EZ Texting, our clients can’t monitor inbound responses.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting to get the most important messages out to our membership. We find more and more that members get inundated with emails, and texting seems to be a better way of communication. EZ Texting is pretty easy to use.
  • The new AI feature is wonderful.
  • Sending large group texts is easy to navigate.
  • The delivery report is helpful.
  • Trying to reach customer support is a hassle.
  • Using the chat for support is terrible. All they do is offer you articles that have nothing to do with your question or problem.
EZ Texting is easy to navigate. Set-up was better than expected. The new AI feature is fantastic.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're a housing authority. We have implemented EZ Texting to inform residents of: upcoming events, appointment reminders, service provider announcements, organizational announcements etc... We believe it will allow for us to keep them more up-to-date on any organizational updates/closures. We schedule programming with outside vendors, we will be able to provide them any updates from the providers
  • Sending out announcements and reminders
  • Allowing residents to save our "ez-tezt" number and tezt us if they're number changes
  • We can send flyers and videos to tenants about service offerings
  • I don't like that you have to pay for multiple people to access the database
  • While it's pretty user-friendly, it can always be more so
  • Allow for better customization of the sign-up forms
It can help in a crisis situation; however, it would be more appropriate to have someone call by phone. Perhaps EZ Texting can enable a facetime like option It's very well suited to inform our residents if we have severe weather and must close. Also, if there is mechanical issues going on or any other emergency situation to notify them of what's going on
March 29, 2024

EZ Texting Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
This service is a highly efficient tool for communication. I found it very easy to add this to my teams processes and train them on how to use it in a variety of ways. It has allowed us to broaden our reach at the click of a button. I would recommend it to others looking for a mass text tool.
  • User friendly
  • fast
  • efficient
  • more complex Ui
Event reminders have been how we have used it primaliry
Roman Velazquez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have a karaoke dj photo booth business. Clients take a photo and text/email to themselves the photo. Approximately 90 days after the event takes place, I send a link to the sms/email recipients from those parties informing them that the amazing photos will expire in 7 days thus establishing trust for future promotions of my services.
  • straight forward buttons to click
  • allows real time assessment of your text in costs as you add words, pics, videos
  • Monday thru Friday chat support wait time is less than 10 minutes and appears to be United States
  • Maybe a 6 month buy up front instead of a year
  • A Paypal option using pay later
I was taking my time choosing a company over a period of 10 days. About 12 texting firms in all and EZ Texting was speaking in English. Half of the other platforms were speaking a language for middle men, bulk customer users or some kind of language a website 'code' maker would understand. I represent me and not a wholesaler for other businesses.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use EZ Texting primarily as a communication platform for all of our tenants and it’s great! We have four locations, so it’s a time saver for us to easily choose from contact groups. We also use the platform for marketing campaigns and it has been a huge help! Going through contacts can take a very long time and having available groups to click on really saves us from hours of work.
  • Contact Group Creation
  • Simple Campaign Templates
  • Ease of Use
  • Easier to sync with other programs
Marketing campaigns are very good for EZ Texting.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Perhaps unlike many users, our company uses EZ Texting for message distribution to our entire workforce located throughout the state. Messaging includes (but not limited to) access to our company newsletter, event invitations, morale boosters, important notices affecting job sites, and general company announcements. We are able to contact our employees reliably and quickly and have found a much higher read and response rate over email.
  • Account set up was easy and clearly outlined
  • Contact list creation and editing - love the group feature, easy to upload lists or modify individual listings
  • Reporting/reports were helpful and easy to understand
  • Consistency in delivery of messages
  • Website - using links is frustrating as activating the actual link is often not the word for the link but the space under the word or place that one usually expects. So, you can "click" over and over again and nothing happens till you find the exact spot.
  • Often times when I would search for a contact using a name, nothing would appear (except the message "this contact doesn't exist). When I would search using the phone number the contact would come up (with the name I searched for previously.)
  • The pricing structure for smaller businesses is pretty steep - $75 monthly for only 500 credits and no rollover. Plus the extra charge for added speed.
We've found that our employees are way more engaged with company communication by text over email. We send out notices for company-wide Zoom/Teams meetings and have increased our participation by 50%. Link tracking in text messaging similar to what is available with email services like HubSpot is extremely valuable, which helps us learn what works well. We can send messages that disperse important announcements of upcoming deadlines, new employee opportunities (professional development), and timely job site information such as weather related closures.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a family-owned enterprise boasting a workforce of 120 dedicated individuals, we sought a seamless solution for efficiently communicating with our entire staff during emergencies via mass text messaging.
  • Easy Setup
  • Easy to Manage
  • Fair pricing
  • The app does not show all contacts, web version is better
EZ Texting offers a convenient platform where we can craft messages for our employees and utilize the AI feature to enhance their appeal. We've already dispatched numerous messages, and our employees have shown positive receptiveness.
March 27, 2024

The Best

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it to reach out to my students, I teach a GED class and dealing with this group, email is not too effective, So I use EZ Texting it is fast and effective. they record conversations and also give the option for announcements and mass text message. They also have a AI feature that help me with making sure I'm speaking the correct way to my audience. Rather that's professsional, goofy, informational, soft spoken, however they assit. very useable tool, and a very great price.
  • AI Correction
  • reports
  • Contact List upload
  • Opening messeges
  • auto reply
  • remove duplicate
I love that I had the option too get my message re-typed for errors. and also I love the fact that I can send my supervisor a report of how many times I used this tool, that helps them want to pay for this moving forward. My favorite feature was being able to upload my contact list to the site and everything stayed in place.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting is the main program we use at The Music Yard for communicating with our clients, wether it is 1-on-1 communication, or group communication. It's easy to use, but also has a ton of really great features! From the web browser, to the Ipad, and Iphone apps EZ Texting work great across all platforms, and with multiple users on at the same time. EZ Texting has helped optimize our time and makes it real quick and easy to communicate with clients and with our staff. You could definitely use EZ Texting to your benefit!
  • Group Texting
  • Scheduled texting
  • One on One
  • Message history
  • UI on the phone and ipad for full features
  • detailed reasoning on failed delivered texts
  • Email notifications for delays in sending messages
One of the biggest ways EZ Texting works for The Music Yard is in the instance when we need to reach the totality of our clientele. Because of the ability to create contact groups, we can easily select our "all studio" group and get important updates to them in minutes! It is so nice to have that resource available to us!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company works in the highway maintenance industry where most of our employees are located out in the field, with no access to computers for email communication. We have found EZ Texting to be the perfect tool for reaching our employees and sharing important company announcements. We have also included links to safety videos for our employees to watch, which helps us comply with DOT regulations. Overall we are quite pleased with the user experience that EZ Texting provides.
  • User friendly interface for managing contacts and groups
  • The ability to send SMS and MMS texts
  • Ease of adding credits as needed
  • It would be helpful if EZ Texting could recommend credit purchases based on texting trends (AI tool?)
  • Adding an AI feature to the text message would help with optimizing message content.
It is important to remember this communication tool is strictly one-way communication. One (minor) issue we have had is when employees respond to a text message, thinking it is going out to all employees, or all in the text group. When in fact it all comes directly to the account owner. I recommend periodic employee surveys to collect feedback from your teams.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our recruiting department uses EZ Texting for mass text blitzes to prospects, to inform them of job opportunities within our company.
  • Effective in sending mass texts
  • Easy to upload lists for mass texts
  • Good interface, easy to creat mass texts
  • It is difficult to find prior text strings
  • The app lacks UI. Difficult to initiate new messages, lots of things
  • I often click on Inbox but it doesn't pop up. I have to click other menu items, then click on Inbox for it so show up
  • It is difficult to find individuals. In the Contacts page, in All Contacts, I almost never get results when I type first, space, last name. I can even have a contact listed on the search page, I'm looking right at it, but if I type their name, it shows no results. VERY frustrating
EZ Texting is well suited for doing mass text campaigns, not good for initiating/conducting one on one text messages. It is not good for someone who is not resourceful in finding solutions without support. The UI is not good, the site is not insightful, and has quirks that make it frustrating unless you are patient and able to chase down solutions.
March 25, 2024

EZ Texting Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses EZ Texting to market to our clients about services and programs that are often free of cost for low-income fathers and families.
  • Easy to use
  • Easy to onboard
  • User friendly
  • Reaching customer service by phone for support
  • Uploading video so that end users can click it to view when sent
  • Easier way to manage credits
Charlette Sauders | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I text prospects who have opted in for more information about the business
  • Sending group texts
  • Letting me know if texts go through
  • Ease of use
  • Sometimes the service wasn't working, for whatever reason
It's suited for small businesses that don't have a good texting option. I'm guessing it might not be as useful for mass texting, but it's perfect for smaller users.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I started using EZ testing to boost engagement as an alternative to e-blasts. I was told by coaches at Tom Ferry that texts are shown to be much more effective than e-mails, and that was evident to me the first day I started using the app. I love that it notifies me on my cell phone as well, so I don't have to keep checking inside the app. This is a better way for me to notify my clients about any new listings- instead of waiting for clients to find them on Streeteasy, or Zillow, or to open my e-mails knowing that so many have SPAM settings and never see my emails. Thanks to EZ texting, I am able to get ahead of competitors and stay front and center with my clients. With the click of a button, I can text my entire database and be assured that the message didn't fall through the cracks. I will continue to use this product and will recommend it to other brokers and anyone else in the sales or service industry. Thank you.<br>
  • organization
  • user friendly
  • good record keeping
  • I have no complaints
For me, getting a new listing means that I am racing against a clock as well as other competitors to find a buyer. Sometimes 3 or 4 agents will be sending a listing to the same buyer. The ability to text multiple buyers at once means that I can get my listing in the hands of a buyer first - and EZ texting helps me stay in front of my buyers, and I never have to worry about losing credibility when other agents reach my buyer first.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to invite customers to special events, sales, and hidden offers that we don't advertise on other platforms. We typically send 1-3 blasts every 6 weeks or so, and it's proven to drive lots of traffic to our physical retail store. We plan on using it to drive e-commerce sales in the near future.
  • Campaign creation is easy
  • Support gets back to you withint 15 - 30 minutes
  • Their user interface is easier to use than most
  • I would like to see more phone support
  • Not mixing customer back-and-forth messages with our campaigns.
  • Lowering the cost to send mms
EZ Texting is great if you're running a special promotion or offer. We also find that have a link in your text - to either a landing page or a catalogue of some sort - is key to getting the best response.

I would say a bi-weekly or monthly text routine is key, but daily may burn your list.

Also, I wouldn't use it on a cold list, as it's not only illegal, but also your audience will be less responsive. You need to make sure your contacts are opted-in for receiving text. Then it's a super weapon.
Mark Reformado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting has provided us with a lot of different solutions with our Marketing and Advertising Department and is proving itself to be worth more than its weight in gold. The platform is so straightforward and simple that a novice user will be able to handle complicated tasks. We have also taken advantage of its API resources to automate our SMS campaigns.
  • Simple to use platform
  • Reasonable fees
  • Great customer support
  • API Resources
  • It would be nice to have a mobile app to monitor SMS campaigns while on the go.
EZ Texting is well suited for small to very large scale use of its platform. The ability to delegate users and become the go-to solution for SMS service.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use EZ-text as a quick way to send messages to our staff when there are short-notice shifts available in our group homes. We've been using it for quite a few years now. The website is easy to use.
  • Efficient
  • Accessible
  • Simple opt-in and opt-out process.
  • The cost of adding emojis is preventative.
We use it for a very narrow and focused purpose. It delivers a short and quick message to a large number of employees.
September 08, 2023

EZ as 123 with EZ Texting!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
EZ Texting has been exceptional when it comes to direct communication with our clients. Great for one-on-one communication with new and existing clients!
  • Ease of group creation
  • Great batch importation
  • Awesome results and higher response rates
  • Automatically removing numbers and notifying a sub-group of all customers that unsubscribe
  • Better app integration
Final marketing pushed to increase awareness when we have large events and new product releases! We have thoroughly enjoyed using EZ Texting to continue to grow our business. We really have liked being able to make unique direct marketing campaigns directly to our customer's phones. We will continue to grow our business through EZ Texting.
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